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Working With Insight Triggers » Creating an Insight Trigger » Creating a Triggered Cell » Specifying the Insight Audience
#### Specifying the Insight Audience The Insight Audience tab is different from the Audience tab in a standard cell. The sections are that are different are highlighted in grey:
| Standard Cell | Insight Trigger Cell
| Audience |
|  | InsightBuilder Queries
|  | Lproof Audience
| Suppression | Suppression
| Suppress Wireless Domains | Suppress Wireless Domains
| Deduping Criteria |
| Unsub Suppression | Unsub Suppression
| Undeliverable Suppression | Undeliverable Suppression
This section describes the sections that are different in a triggered cell. For descriptions of the other sections, see Define the Target Audience section of the Campaign Builder 7.0 User's Guide. Specifying Insight Builder Queries To build the audience dynamically: Move one or more existing Insight Builder queries from the left-hand pane or click Insight Builder to open Insight Builder (as described in Creating an Insight Builder Query). Each time the Trigger runs, it executes the selected queries and generates a new audience list, which determines who should receive the triggered message. If you select multiple queries for a single trigger, the generated audience list contains the union of the results of the queries. Note: Ensure that at least one query used by a triggered message includes an existing audience list, typically one associated with a data feed from your Web site, as in the following query: Specifying the Lproof Audience To specify recipients of Lproofs: Move one or more existing audience lists from the left-hand pane to the right-hand pane. These are the same audience lists that appear in the Audience pane of a standard cell. They have two purposes: Receive the cell for proofreading purposes when the trigger executes in the Lproof or Mail with Lproof drop state as specified in the Execute Trigger tab. Provide a target audience to use when building a sample data file in the Proof tab. Note: The Lproof Audience does not receive the e-mail proofs sent from the Proof tab.
See Also Creating a Triggered Cell Configuration Proof Execute Trigger
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