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Introducing Campaign Builder » About Campaign Builder
## About Campaign Builder e-Dialog Campaign Builder™ provides a comprehensive campaign management solution that enables you to create and send highly relevant e-mails: easy configuration and set-up, powerful custom publishing tools, seamless audience selection, and superior proofing functionality. Campaign Structure Campaign Builder uses a three-tiered campaign structure:
Campaigns Campaigns contain mailings.
| Mailings Mailings contain cells and always belong to one campaign. By cloning and editing mailings, you can ensure that all mailings within a campaign maintain the same look and feel.
|  | Cells Cells are where e-mails are configured. Audiences, content, links, symbols, proofing, and deployment all happen within a cell. Each cell belongs to a single mailing and a single campaign. Once a cell has been mailed, it cannot be modified and reused. Instead, create a clone (identical copy) of the cell, make modifications, and mail the new cell.
This three-tiered campaign structure allows you to: Organize and separate automated campaigns that have hundreds of mailings and cells Clone mailings and/or cells for ongoing campaigns Process Overview Although Campaign Builder offers flexibility in the campaign building process, you generally follow a step-by-step process that includes the following: Create a Campaign. Create Mailings within a Campaign. Create Cells within a Mailing. You use the tabs in Campaign Builder to complete each of the following steps to create cells. Configure Cells. (Configuration Tab) Define the Target Audience for a cell. (Audience Tab)) Create Content for a cell. (Content Tab) Modify Links and Set Up Reporting Options (Links Tab) Define Dynamic Content to Merge into a cell, including rules that specify what content to merge in what circumstances. (Symbols Tab) Create the Audience Export File, which is the data file that includes the list of e-mail recipients for a cell. (Export Tab) Proof the e-mails that include sample audience and merged content. In this step, you send live proofs of e-mails to internal and external proofers. (Proof Tab) Send the Final e-mail. (Execute Tab)
See Also Introducing Campaign Builder About This Release System Requirements Customization for Your Organization Starting Campaign Builder Navigating in Campaign Builder Setting Date/Time Preferences
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