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Create Content » Guidelines for Text Content
## Guidelines for Text Content The following guidelines are intended to help you to create text content that renders consistently across most major e-mail clients: Use supported character sets In general, you should use only ASCII characters in text content for maximum compatibility with e-mail clients. Replace non-ASCII characters (for example, superscript symbols such as ™) with ASCII equivalents. For example, replace ™ with (TM). For international e-mail requiring multi-byte character sets, contact your Account Team. Organize the content Text based e-mail clients do not support any copy formatting or HTML code (other than the <A> tag for links). Instead, you can use a string of asterisks or dashes to visually organize the copy and improve the appearance of the layout. For example: ---------------------------------- SPECIAL OFFER - 30% OFF ---------------------------------- Use hyperlinks in text To insert a hyperlink in the Text layout, use the same syntax as for HTML without any formatting or anchor tags attributes, as follows:
    <a href="http://images.ed4.net/images/htdocs/placeholder.htm">
    http://images.ed4.net/images/htdocs/placeholder.htm</a>
Although the Text format does not support display names, using this syntax with the URL as the display name allows you to give these links report names in the Links Tab. You can then use the report names for tracking purposes in text e-mail clients that do display hyperlinks. e-Dialog recommends that you avoid placing hyperlinks in the middle of sentences or paragraphs in your text copy. Below are examples of proper and improper link placement: Proper link placement Link placed on its own line:
HTML | Text
The stereo is on sale for $199. Buy it now! Also, check out our great deals on CDs. | `The stereo is on sale for $199.` `Buy it now at:` http://www.stereo.sale.@sample.com `Also, check out our great deals on CDs.`
Improper link placement Link placed in the middle of a sentence:
HTML | Text
The stereo is on sale for $199 when you purchase speakers. There is also a great deal on CDs. | `The stereo is on sale at` http://www.stereo.sale@sample.com `for $199 when you purchase speakers. There is also a great deal on CDs.`
See Also Create Content Content Tab Entering HTML Content Guidelines for HTML Content Entering Text Content Using the Advanced Editor Advanced Editor Toolbar Buttons Previewing Cell Content Using Symbols in Cell Content Using Content Object Symbols
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