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Define Dynamic Content to Merge » About Symbols
## About Symbols Symbols in Campaign Builder provide a way to personalize the e-mail you send by merging recipient-specific data into each message you send. For example, you can use symbols to address a customer by first name, offer a coupon relevant to the customer's interests or purchasing history, and so forth. Using Symbols in Cell Content explains how to do this. Symbols also provide a way to make last minute changes to the content and business logic of a cell. This does not require that you re-export the data unless the changes include data columns that were in the previous export. Campaign Builder warns you when it is necessary to re-export the data. A symbol can merge data from any of several sources: String data stored within the cell itself Columns in the Master Database (recipient-specific data) Objects from the content library See Specifying Symbol Data Type for detailed information about how symbols work.
See Also Define Dynamic Content to Merge Symbols Tab Specifying Symbol Data Type Specifying the Based On Column Specifying Symbol Default Value
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