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Working With Insight Triggers » About Insight Triggers » Trigger Mechanism Overview
### Trigger Mechanism Overview An Insight Trigger mailing contains a triggered cell that is very similar to a standard cell except that the triggered cell itself is never executed. Instead, the triggered cell provides a template for a series of cloned standard cells, which are executed (unless the audience list is empty). Every 24 hours (on specified week days and time of day) Notes The trigger mechanism is based on a 24-hour clock. It checks the time continuously and executes triggers at their appointed times. When Campaign Builder 7.0 clones the triggered mailing to create a new standard mailing, it names the mailing by appending a hyphen followed by the month and two-digit year to the trigger mailing name When Campaign Builder 7.0 clones the triggered cell to create a new standard cell, it gives the new cell the same name as the triggered cell. Thus, consecutive empty audience results can produce a long list of identically-named cloned cells beneath the triggered cell. The Drop State action performed is the one specified in the Insight Trigger cell: Mail Mail with Lproof Lproof Setup See Execute Trigger for more information about drop states Every 24 hours at 1:00 a.m. Eastern Time, Insight Builder updates the rollover range counts in all Trigger Buckets. Thus, multiple Insight Triggers that query the same Trigger Bucket within the same Insight Builder 24-hour cycle get the same range counts. Every month Campaign Builder automatically: Clones the Insight Trigger mailing, producing a standard mailing Names the clone by appending the month and year to the original name Transfers automatic execution to the new mailing
See Also About Insight Triggers Configuration Process Overview
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